Build stronger website copy, company profiles, project content, recruitment materials and social posts using one consistent set of business information. Includes the complete Contractor Capability Kit.
A project manager hears your name and looks you up. They find a website that has not changed in years, a LinkedIn page with nothing on it and three photos on Facebook. So they call someone who looks the part.
Good operators do the same thing before they apply. This kit fixes how you show up, one channel at a time.
Examples use Westline Civil & Plant, a fictional WA contractor, so you can see a finished result before you start. Photography by Alexander James Media.
Every file in the $249 kit, standalone.
Home, About, Services, each service, Projects, Careers and Contact.
Company page, owner profile and five example posts.
30 posts across capability, projects, people, process and recruitment, plus a tracker.
One project into eight pieces of content.
Job ads, crew spotlights, careers page, FAQ and interview questions.
Shot lists, storyboard, consent and site access guidance.
Nine prompts that run off your Master Brief.
Built for 2 to 4 hours a week.
A fictional contractor across every channel.
One set of facts that feeds every document, page and post.
Capability statement, company profile and LinkedIn first.
Copy for every page, written for procurement, not marketers.
Repurpose projects, schedule posts, plan a capture day.
| What you get | Capability Kit$249 inc. GST | Presence Builder$499 inc. GST |
|---|---|---|
| Company Master Brief and evidence register | Included | Included |
| AI Writing Assistant (5 tested prompts) | Included | Included |
| Capability statement, case study, company and personnel profiles | Included | Included |
| Plant and credentials registers | Included | Included |
| Completed example for a fictional WA contractor | Included | Included |
| Website copy for seven pages | No | Included |
| LinkedIn company page and owner profile | No | Included |
| 30 social posts and content tracker | No | Included |
| One project turned into eight pieces of content | No | Included |
| Recruitment content kit | No | Included |
| Photo and video planning kit | No | Included |
| 9 more AI prompts and a 30 day plan | No | Included |
No. If you can use Word and Excel you can use these. AI is optional. Every template can be filled in by hand, and the completed example shows you what a finished one looks like.
Microsoft Word and Excel, or the free options: Google Docs and Sheets or LibreOffice. No Canva, no design software, no subscriptions.
No, and that is on purpose. You put your real facts in once. The AI prompts then draft from those facts only and mark anything missing for you to check. Nothing gets made up.
Yes. Add your logo, colours, fonts and your own photos. The Start Here guide shows you how.
No. It helps you present your business clearly and accurately. It does not guarantee contracts, prequalification or rankings, and it is not legal or compliance advice.
Yes. Everything you fill in is editable and yours to keep. There is no subscription.
Yes. The Presence Builder includes the complete Capability Kit.
Yes. If you buy the Capability Kit, you can upgrade to the Presence Builder for the $250 inc. GST difference. The link is on your download page.
It is built for WA mining services, civil, earthworks, plant hire, drilling, mechanical, fabrication, maintenance, logistics and industrial contractors. If your clients are site-based, it fits.
Start with what you have. The templates work with one or two projects. The Presence Builder includes a photo and video planning kit so you can capture real images on a phone.
Yes. A tax invoice is emailed with your purchase.
$499 inc. GST. One-time purchase. Download straight after payment.
Questions first? Email info@alexanderjames.media or call 1800 950 130.